Business
Dashen Bank and ShebaMiles Launch Platinum Mastercard
BirrMetrics · 3 hours ago · Read the Full Story on BirrMetrics
AI SUMMARY
Dashen Bank and ShebaMiles have launched a co-branded Platinum Mastercard debit card offering digital payments, loyalty rewards, and premium travel benefits in Ethiopia.
- Dashen Bank and ShebaMiles launched a Platinum co-branded Mastercard debit card in Ethiopia on 21 October 2026 at the Sheraton Addis Hotel.
- The card combines digital payments, ShebaMiles loyalty rewards, airport lounge access, fast track services, and global data roaming.
- It is issued in physical formats across Dashen Bank's network of over 900 branches and in virtual formats via the Dashen Bank Super App.
- The Dashen Bank Super App serves more than 2 million active monthly users.
- Ethiopian Airlines contributes its travel brand and loyalty programme, Dashen Bank provides its issuing capabilities and app platform, and Mastercard supplies its global payment network.
- Asfaw Alemu is the CEO of Dashen Bank.
- ShebaMiles is the loyalty programme of Ethiopian Airlines, covering more than 160 destinations across five continents as well as Star Alliance partner flights.
- Cardholders earn miles on everyday spending such as retail, dining, and utility payments.
- Mastercard Airport Experiences provides eligible cardholders with access to more than 1,600 airport lounges worldwide.
- The card targets frequent and business travellers, premium customers, diaspora members, and digitally active consumers.
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