Business
Holiday Shoppers in Addis Ababa Warned Against Deceptive 'Big Discount' Claims
The Reporter (Amharic) · 2 weeks ago · Read the Full Story on The Reporter (Amharic)
AI SUMMARY
As holiday shopping peaks in Addis Ababa, legal experts are warning consumers about deceptive 'big discount' marketing strategies that violate trade laws.
- High shopping activity in Addis Ababa is being driven by the upcoming Ethiopian New Year and the start of the academic school year.
- Shoppers at the Addis Ababa Exhibition Center reported no real discounts, while vendors attributed high prices to increased booth rental fees.
- At some shopping venues, cooking oil and clothing items advertised as discounted were found to be priced at regular market rates.
- Children's traditional outfits at Shola market are priced upwards of 3,500 Birr, while adult Habesha dresses range from 4,500 to 11,000 Birr.
- Many stores advertising up to 60 percent discounts failed to display original prices or simply rebranded regular prices as discounted.
- Solomon Elias, a law lecturer at Haramaya University, advised shoppers to compare market rates, check product quality, and demand legal receipts.
- Under the Ethiopian Trade and Consumer Protection Proclamation, false or misleading advertisements can lead to license revocation, store closure, fines, and imprisonment.
- Consumers can report deceptive trade practices to the Addis Ababa Trade Bureau, the Ministry of Trade and Regional Integration, or consumer protection authorities.
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