Technology
Policy Studies Institute Releases Study on Ethiopian Social Media
TIKVAH Ethiopia · yesterday · Read the Full Story on TIKVAH Ethiopia

AI SUMMARY
A new study by the Policy Studies Institute highlights low deepfake awareness, high internet costs, and ethical concerns among social media users and creators in Ethiopia.
- The Policy Studies Institute released a comprehensive study on social media usage, benefits, and challenges in Ethiopia.
- Only 19 out of 100 users possess sufficient knowledge about artificially generated deceptive images and videos, known as deepfakes.
- 61% of content creators prioritize getting their content to reach a large audience above all else.
- Only 38% of content creators consider the potential consequences of their content.
- Only 37% of content creators prioritize ethical standards.
- 67% of users identified the high cost of internet access as a significant challenge.
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